Chik-fil-A Tops List of USA QSR Brands for Customer Service.
Customer service in a quick-serve or fast-casual restaurant is almost as important (some say it's as important) as the food you serve customers. So it's no wonder that, like food, customer service is ranked by various agencies to tell us what brands are doing it right - and what brands are getting it horribly wrong.
If you've ever been to the USA, you may be familiar with the Chik-fil-A brand. It's a veritable leader in customer service and it's no wonder that it placed in the top spot of a recent customer service standards rating in the 2017 version of the Temkin Experience Ratings.
The QSR Brand’s Not-So-Secret Weapon: Mobile Phones
People use their phones for just about everything. Whether it’s to find a date, text a mate or remind them of an important task, cell phones are the new lifeblood of our personal lives and productivity. And that productivity is converting to profit for savvy QSR brands as they are turning to mobile to make customer interaction easier - and more effective.
For the cost of implementing a mobile app or similar rewards program, there is a significant return on investment. And that’s why you’ll see more and more brands turning to mobile platforms to attract, retain and re-engage with their customer base.
Fresh Beef Quarter Pounders at McDonald's Strikes a New Cord With Fans
It seems that everything about the McDonald's brand has revolved around change as of late. In recent memory, they have introduced mobile ordering to increase delivery demand and as even released its coveted sauces to supermarkets in North American.
A few weeks ago, the global leader made another announcement that will come as a surprise to many: By the middle of 2018, all McDonald's Quarter Pounders will be made with fresh beef, prepared to order.
There was once a time, not that long ago when beverage choice in QSR space was simple. Coke. Or Pepsi. Often, you only had a choice for one depending on the allegiance of the QSR operator. These days, you’re hard-pressed to find such a simple choice. And that’s a good thing as more and more operators realizing that beverage flavors are a huge selling feature to Millenials.
So what’s driving the turn from cola to other drinks? Well, you can start with the fact that sweetness has been drilled into this generations heads as being “bad.” Sweet means sugar and to them, that equals cavities and other health problems.
If you’re a fan of the KFC brand, you may be aware that they have recently announced the Clean Eating Burger (#cleaneating burger). And whether or not you believe this new menu item is real is now beside the point. You see, the point here is that everyone was talking about it. A lot.
It didn’t actually matter if the chia-seeded cauliflower bun was real and meant to actually be a bun. And it doesn’t matter about the unsweetened almond yoghurt or the ice cube relish. The spiralized chicken breast and 100 per cent British kale? Doesn’t matter.