Sometimes, certain marketing promotions pay off big-time for QSR and fast-casual restaurant operators. This kind of success can make it tempting to re-use those same promotions or marketing tactics. But there comes a point where this strategy may backfire - in a big way.
Take Burger King, for example. With same-store sales slumping (down 0.5%) across the USA and Canada leadership at the brand need only look to one place in particular:
Cheetos Chicken Fries.
While the predecessors to the Cheetos Chicken Fries (Chicken Fries and Mac ‘n Cheetos) made a relatively decent splash in the market, the latest iteration of the fries fell flat. Very flat, in fact.