The Twilight Years of Soda are Upon Us. And That’s Not a Bad Thing.
It’s no surprise that global soda consumption is down – way down, in fact. It’s a trend that’s been going on for quite a few years now. But one drink segment that has managed to avoid this trend is that of premium beverages that are typically made in-house. We’re talking about drinks that include iced teas, bubble teas, cold-pressed juices, lemonades and smoothies.
These types of beverages have seen double-digit growth over the past year and have seen amazing growth (approaching 50%) in the past five years.