It’s a simple thing, really. We make the food…and you eat the food. So how is it that people are flocking to Fuel Shack when they could go through the same process at any number of locations in Malaysia?

Well, first of all, thank you for choosing us if you have. We know you have a choice when it comes to where you eat in Malaysia, and we’re proud that you’ve chosen us. Yes, some of you have chosen Fuel Shack a few more times than others (you know who you are) but even if you’ve only visited us one time, we appreciate it.

The reasons Fuel Shack makes your life better can vary depending on your life. But in general…

We take our food seriously.

Sure we joke about Aussie cows sending us resumes, but the reality is that we only select the finest cuts of beef (and lamb) to become Fuel Shack burgers. Better meats offer better flavor, which means a better experience for you every time you visit. On top of this, we know that good food comes from good ingredients. So when you bite through that piece of crispy lettuce, you can be sure it’s quality. Do we have a garden in the back of each Fuel Shack? No. But, we have the Cameron Highlands which gives us some of the freshest produce around.

We are committed to Malaysians.

One of the most-asked questions we get on Twitter is “When are you going to open a location in ________?” In a perfect world, we’d have a Fuel Shack in every area of Malaysia – but the business reality is that we must grow our brand methodically and with care. Yes we are committed to growth in Malaysia, but not at the risk of lowering the quality of our food or the standards of our service. Do we want to put a Fuel Shack in every location that gets requested? You bet. Give us time, Malaysia – we’re growing as fast as we can.

We like to have fun.

If you haven’t noticed, we like to joke around. Yes, we take our food very seriously, but when you come to any of our Fuel Shack locations in Malaysia, you can expect a smile, maybe even a laugh or two. And, expect even more fun when you bring your friends. Each of our locations is filled with things that elicit happy feelings – from the writing on our walls, to the whimsical items that come from who-knows-where, (really, where DO we get the cool things in our locations?) you can enjoy your meal in a setting that’s unpretentious and inviting.

We’re here to help.

Got a concern about something that happened at a Fuel Shack location? Your first (and best) option is to speak to the manager immediately – while you are at Fuel Shack. If for some reason, you are unable to, it’s ok – we’re here to listen. If you’re on Twitter or Facebook, send us a direct message and we’ll follow up with you as best we can to get a resolution. Our goal is to make your dining experience an enjoyable one.

Like we said, there are likely many reason Fuel Shack makes your life better – these are just a few. If you have your own reasons why we’re your #1 restaurant choice in Malaysia, send us a tweet or tells why on Facebook. We’d love to hear from you.