If you think brand loyalty is a thing of the past, think again. We hear talk of patrons going from brand-to-brand-to-brand and we just assume that it's because loyalty has jumped the shark when, in fact, the opposite is true. People leave brands because brands aren't giving them a good enough reason to stay. And in no place is those more true than in the quick-serve, fast-casual restaurant space.
So is there anything a QSR in today's market can do to lower the likelihood of a patron exodus in search of a brand that better-suits their needs? You bet. And we'll sum it up here in two words: