In case you didn't know, competition is stiff out there and it's not getting any easier for newly-minted quick-serve restaurants to get noticed. But, as each year passes, we see more and more brands plant their flags and try to lure customers from the hundreds of restaurant brands that have already been established in a particular market.
On top of this, customers aren't getting any less demanding. In fact, customers are becoming more demanding than ever. The old way of marketing and branding won't cut it with today's cynical and savvy customers who want something totally unique, innovative and focused on them. Oh, and it has to be good, affordable and served fast.