Ah, yes, the hamburger bun. The soft and gentle unsung bready-hero of America's most popular menu item. Baking them is a billion-dollar industry, but they're hardly discussed when it comes to menu items these days. Heck, it's been over a century since they were invented (history has yet to determine who first put them into use) and little has changed during that time.

However, there has been one tiny addition to the bun that has been one of the greatest advancements in a long time. It’s something so small, but has had a huge impact on the hamburger bun and a few big names who sell them.

There are so many reasons to love a big juicy burger and food straight from the fryer. They can easily be classified as a feel good food. There are few bad days in this world that can’t be fixed by a burger cooked just the way you like it, served up with a side of your favorite fried food.

1. It’s fun to dress them up. You can put almost anything you want on your burger, and dip your fries in anything from ketchup and mayonnaise, to honey or a milkshake. Speaking of sweett, you can fry those too. What goes better with a burger and fries than something sweet? Something that is both sweet and fried of course! Sounds like the perfect bad day cure to me.

Have you ever wondered why two locations of the same restaurant brand can have different menus? The changes may be subtle – like, a few smaller items might not be available in all locations. It could also be more noticeable, too – a larger menu item such as a pizza is available in one location – but not in another.

The truth is, there are a few reasons why you might not find your favorite menu items at all locations. We’ll dig into three of the main ones in this blog post.

Why Do We Love The Hamburger?

5 Things That Keep Us Coming Back To This Classic Menu Item.

Chances are, if you walk into any quick-serve or fast-casual restaurant in Malaysia, you'll find at least one variation of the classic hamburger on the menu. And chances are also pretty good that the burger item on the menu is one of the best-selling in the place. But why? How is it that, for over 100 years, the hamburger has been so popular?

There’s no denying that there are still some great opportunities to get in on a QSR franchise. And the U.S.A. is one of the hottest markets right now anywhere in the world. From traditional QSR offerings to some new and unique franchises, we’re going to take a look at three that caught our attention.