The Cola Wars Are Over. The Consumer Has Won.
There was once a time, not that long ago when beverage choice in QSR space was simple. Coke. Or Pepsi. Often, you only had a choice for one depending on the allegiance of the QSR operator. These days, you’re hard-pressed to find such a simple choice. And that’s a good thing as more and more operators realizing that beverage flavors are a huge selling feature to Millenials.
So what’s driving the turn from cola to other drinks? Well, you can start with the fact that sweetness has been drilled into this generations heads as being “bad.” Sweet means sugar and to them, that equals cavities and other health problems.