Starting a quick-serve or fast-casual restaurant brand in any country is a huge endeavor. It takes money, time, planning, and commitment. As you can see, it takes a lot to get a restaurant brand off the ground.
And even then, there's no guarantee of success. So why even consider taking your brand outside your country's borders in search of more profit? Well, for one thing, there's a huge pool of potential customers out there, and if a restaurant brand can tap into them in the right way, there's a good chance that brand will be successful.