Since the early days of the first fast-casual restaurants, health has been a priority. Not always the number one priority, but a priority nonetheless. As time has moved on and lifestyles have evolved to place an even greater importance of health into everyday living, QSRs have followed suit by doing their part to offer support.
And sometimes, they offer yoga. Yes, yoga.
QSR chains across the U.S. are doing what they can to attract yoga enthusiasts to their brand. This is ranging from hosting yoga classes in their locations to sponsoring yoga festivals that attract hundreds, even thousands, of participants.
Just a couple of generations ago, the convenience store was just that - a place of convenience. You paid for your gas there, maybe you picked up some overpriced milk, a newspaper and some sub-par coffee to keep you going.
Even just a generation ago, convenience stores hadn’t changed much. Along with your milk, maybe you grabbed some bread and ice cream. The sub-par coffee was maybe (maybe) on-par, but just barely.
Today’s convenience stores aren’t just keeping up in terms of convenience, they’ve come so far that they actually deserve a new name as they dig deep to grab a chunk of the premium food market share from some pretty big names.