Since the early days of the first fast-casual restaurants, health has been a priority. Not always the number one priority, but a priority nonetheless. As time has moved on and lifestyles have evolved to place an even greater importance of health into everyday living, QSRs have followed suit by doing their part to offer support.
And sometimes, they offer yoga. Yes, yoga.
QSR chains across the U.S. are doing what they can to attract yoga enthusiasts to their brand. This is ranging from hosting yoga classes in their locations to sponsoring yoga festivals that attract hundreds, even thousands, of participants.
Many quick-serve and fast-casual restaurants these days pride themselves on the freshness of their ingredients. Which is a good thing because, as you probably know, when you reduce the amount of time in the ingredient supply chain, you ultimately increase the quality (and therefore taste) of those ingredients.
On top of this, customers are becoming more educated, more health-conscious and more demanding of quality when it comes to the foods they are choosing. But what they often miss is the symbiotic relationship between those who produce the food, and those who buy it for their menus.