If your QSR brand isn’t making use of user-generated content, then what content are you using? These days, QSR customer are so savvy that they see right through anything that even smells like a marketing ploy, so it’s no wonder that smart restaurant brands are scooping up and making use of some of the best material that their fans are posting.

User-generated content has been around for quite some time. Brands and other people would look for it, share it and use it mainly as a social media tool. But when used on its own, this content can be leveraged as a very authentic and powerful marketing tool.

Since the early days of the first fast-casual restaurants, health has been a priority. Not always the number one priority, but a priority nonetheless. As time has moved on and lifestyles have evolved to place an even greater importance of health into everyday living, QSRs have followed suit by doing their part to offer support.

And sometimes, they offer yoga. Yes, yoga.

QSR chains across the U.S. are doing what they can to attract yoga enthusiasts to their brand. This is ranging from hosting yoga classes in their locations to sponsoring yoga festivals that attract hundreds, even thousands, of participants.