The stomach wants what the stomach wants – when the stomach wants it.
There was once a time in this world where, after dinner, people would wind down their day and actually do the unthinkable – go to bed and sleep until morning. Then, one day, a restaurant had an idea that it would not just add a meal to the day, but also start a trend that would change our eating habits forever.
Taco Bell decided that Americans needed a fourth meal. They bought it and now we’ve got a mix of late night dominators trying to up their breakfast game and leaders in the QSR sector offering all day breakfast.