The QSR Brand’s Not-So-Secret Weapon: Mobile Phones
People use their phones for just about everything. Whether it’s to find a date, text a mate or remind them of an important task, cell phones are the new lifeblood of our personal lives and productivity. And that productivity is converting to profit for savvy QSR brands as they are turning to mobile to make customer interaction easier - and more effective.
For the cost of implementing a mobile app or similar rewards program, there is a significant return on investment. And that’s why you’ll see more and more brands turning to mobile platforms to attract, retain and re-engage with their customer base.