User-generated Content is the new Marketing Driver
Author:  admin
  / Date: 26.07.2017

User-generated Content is the new Marketing Driver

Facebook Twitter more

If your QSR brand isn’t making use of user-generated content, then what content are you using? These days, QSR customer are so savvy that they see right through anything that even smells like a marketing ploy, so it’s no wonder that smart restaurant brands are scooping up and making use of some of the best material that their fans are posting.

User-generated content has been around for quite some time. Brands and other people would look for it, share it and use it mainly as a social media tool. But when used on its own, this content can be leveraged as a very authentic and powerful marketing tool.

Trusting Who You Trust Most – Your Friends

By selecting user generated content from social media, brands are choosing very authentic content that other users and socially-connected friends will trust. It’s a very solid way to build a community around users without making it feel too contrived by the brand’s marketing team or agency.

When content that another QSR-brand fan has generated is used, it creates a direct line to the feelings and experience of that user. And by using those positive experiences in various places, such as online or in the physical location, other users can get a sense of what feelings they can expect after engaging with the brand.

For Brands and User-generated Content – Start Simple

Many brands start their user-generated content campaigns very simply. They choose a unique and appropriate hashtag and then they engage users to spread the word.

Of course, this take monitoring, as leaving this kind of openness to users can backfire as it has for some brands in the past. So there needs to be at least a dedicated person or team who monitors the chosen hashtag(s) and selects the most-appropriate content to make use of in terms of share or using in other marketing areas.

Start Small and Grow Your User-generated Content

From setting up and marketing a specific hashtag, user-generated content can be expanded in its marketing role. This kind of content can be used on menu-screens, the website, etc.

Imagine a new customer walking into a QSR location and seeing a positive date- and time-stamped Instagram post about your most-profitable menu item. It’s this kind of content that drives buying choices and smart brands are grabbing onto this trend and making the most of it.

It can even be brought offline for use in signage, traditional menus, packaging and more.

Of course, user-generated content isn’t limited to still images. Think of all the YouTube videos that are posted by fans who rave about an experience they’ve had. Those kinds of videos can be re-packaged and used in-location or on a website as well.

Bottom-line: Find the User-generated Content and Use it

User-generated content is out there. To get your hands on it, you have to engage loyal fans to help you in your efforts. but It’s not hard to do – in fact, they likely want to help you. The point is to actually start the process.

Facebook Twitter more
Previous post
Starting a Restaurant? Get Insurance First.
Next post
Three of the Best Franchise Opportunities in the USA Right Now

You may also like these posts:

  • A Qdoba Cautionary Tale for Franchisees
    A Qdoba Cautionary Tale for Franchisees
  • Fast Food and Scholarships – An Ethical Problem?
    Fast Food and Scholarships – An Ethical Problem?
  • Fresh Beef Quarter Pounders at McDonald's Strikes a New Cord With Fans
    Fresh Beef Quarter Pounders at McDonald's Strikes a New Cord With Fans
  • Second-market Success – How Brands Make it Work Away From Home
    Second-market Success – How Brands Make it Work Away From Home

Subscribe

Latest Stories

A Healthier Kids’ Menu is the Right Thing for any QSR Operator
A Healthier Kids’ Menu is the Right Thing for any QSR Operator
The Big Chicken is Ready to Fight. KFC Mounts a Comeback a Decade in the Making.
The Big Chicken is Ready to Fight. KFC Mounts a Comeback a Decade in the Making.
The Top Six QSR Brands in America Right Now. In no Particular Order
The Top Six QSR Brands in America Right Now. In no Particular Order
more posts

Top Stories

Slick Moves: QSRs are Making the Move to Healthier Oils
Slick Moves: QSRs are Making the Move to Healthier Oils
What’s The Beef? Meat Substitutes Have Come a Long Way.
What’s The Beef? Meat Substitutes Have Come a Long Way.
Out of the Region and Out of the World. Six Menu Items That we Think You Should see.
Out of the Region and Out of the World. Six Menu Items That we Think You Should see.
more posts

ARCHIVES

  • August 2017 (4)
  • July 2017 (4)
  • June 2017 (8)
  • May 2017 (4)
  • April 2017 (4)
  • March 2017 (4)
  • January 2017 (4)
  • December 2016 (12)
  • September 2016 (7)
  • July 2016 (4)
  • June 2016 (4)
  • May 2016 (4)
Tweets by @FuelShack
Fuel Shack © 2015
YJSimpleGrid Joomla! Templates Framework official website