Fresh Beef Quarter Pounders at McDonald's Strikes a New Cord With Fans  

It seems that everything about the McDonald's brand has revolved around change as of late. In recent memory, they have introduced mobile ordering to increase delivery demand and as even released its coveted sauces to supermarkets in North American.   

A few weeks ago, the global leader made another announcement that will come as a surprise to many: By the middle of 2018, all McDonald's Quarter Pounders will be made with fresh beef, prepared to order.   

QSR Innovations = Big Investment for Brands

It's just another in a series of innovations that McDonald's has introduced to customers that have brought it's name back to the upper portion of the list of global quick-serve restaurants. The innovations have been a big investment into how the brand connects with customers in terms of experience, convenience and technology as well as at the basic level of the quality of food they serve.   

The company also makes sure to tell anyone who will listen that they use 100% pure beef with no fillers, additive or preservatives. A great claim for sure, but certainly not one that is limited to McDonald's. Many QSR brands make the same claim - or do one better by identifying what their beef is fed and from where it is sourced in the world.   

The new fresh-beef endeavor started in the USA in Dallas, Texas in late 2016 and will grow into more states from there.   

Increased Pace = Increased Profits

The move signals an increased pace for the introduction of new innovations and the company claims to be just getting started with these kinds of changes that bring them a little closer to some of its competitors.  

It also signals an increased commitment to listen to customers and McDonald's is referring to this move as "customer-led" but also notes that input from franchisees has also played a huge role.   

Already, McDonald's has made a number of changes that has somewhat redeemed itself in the market. From removing artificial preservatives in Chicken McNuggets and eliminating high fructose corn syrup on buns, the global brand has been making big strides. The boy thing seems to be slowing down the burger giant is the fact that it has over 14,000 units in the United States and changes that impact the supply chain take careful time and planning. 

We know that not much happens overnight in the QSR realm, but if there was a change you'd like your favorite restaurant brand to make, what would it be and why? Let us know in the comments