For decades, Dairy Queen has been known for its quality desserts. The brand’s soft-serve ice cream has been a staple in the United States for decades and is a beloved treat on hot summer days (and even on winter days if you live in the right climate.) But as with most companies, Dairy Queen has seen a tremendous opportunity for growth by adding to their menu in a way that makes them more versatile.

McDonald’s, the global brand leader in fast-food is seeing a sunset on the horizon. Nostalgia isn’t cutting it with many new customers and the company is struggling to find its way toward meeting the demands of customers who have been loyal for decades and those who never knew the original Hamburglar.

The challenges McDonald’s faces are many but here are a couple of the main ones that it appears to be tackling in some manner:

If there’s one thing that can be said about the Taco Bell brand it’s that the company is ambitious. In the recent past, the taco brand leader has been at the forefront of innovation that hasn’t just earned it the attention of the media, it’s got customers buying more than ever.

Now, Taco Bell is poised to open over 100 locations in for major markets over the next five years to give itself a 30 percent increase in its number of locations globally.