There was a time, not too long ago, when the success of a child’s meal in a quick-serve or fast-casual restaurant was predicated on the coolness of whatever toy came with it. Meals we’re “happy” and not necessarily “healthy” – as noted in the general size of the caloric values associated with the fries and soda that came with what was typically just a smaller version of what the adult menu offered.
The Big Chicken is Ready to Fight. KFC Mounts a Comeback a Decade in the Making.
Author: admin /
For over ten years, the KFC brand has seen its fair share of woes. As a member of the YUM! Brands group of restaurants, it has seen its partner companies soar past (even Pizza Hut, which has seen its own set of hurdles to overcome) in terms of popularity and bottom-line performance.
Add in competition from the lies of Chick-fil-A and Popeyes as well as the Great Recession and a few other setbacks, and you’ll see why KFC became the main ingredient of a recipe for disaster.
People are Lovin’ it Less. Here’s how McDonald’s is Facing Current Challenges
Author: admin /
McDonald’s, the global brand leader in fast-food is seeing a sunset on the horizon. Nostalgia isn’t cutting it with many new customers and the company is struggling to find its way toward meeting the demands of customers who have been loyal for decades and those who never knew the original Hamburglar.
The challenges McDonald’s faces are many but here are a couple of the main ones that it appears to be tackling in some manner:
When we say that Aussie cows send us their resumes, we’re only half-joking – which means we’re also half-serious. You see, the quality of meat that quick-serve and fast-casual restaurants (Fuel Shack in particular) use in their burger menus has a tremendous impact on the way the final product will look and, most importantly, taste when it gets in front of you to eat.
It’s a simple thing, really. We make the food…and you eat the food. So how is it that people are flocking to Fuel Shack when they could go through the same process at any number of locations in Malaysia?
Well, first of all, thank you for choosing us if you have. We know you have a choice when it comes to where you eat in Malaysia, and we’re proud that you’ve chosen us. Yes, some of you have chosen Fuel Shack a few more times than others (you know who you are) but even if you’ve only visited us one time, we appreciate it.
The reasons Fuel Shack makes your life better can vary depending on your life. But in general…
