It’s a simple thing, really. We make the food…and you eat the food. So how is it that people are flocking to Fuel Shack when they could go through the same process at any number of locations in Malaysia?

Well, first of all, thank you for choosing us if you have. We know you have a choice when it comes to where you eat in Malaysia, and we’re proud that you’ve chosen us. Yes, some of you have chosen Fuel Shack a few more times than others (you know who you are) but even if you’ve only visited us one time, we appreciate it.

The reasons Fuel Shack makes your life better can vary depending on your life. But in general…

When we say that Aussie cows send us their resumes, we’re only half-joking – which means we’re also half-serious. You see, the quality of meat that quick-serve and fast-casual restaurants (Fuel Shack in particular) use in their burger menus has a tremendous impact on the way the final product will look and, most importantly, taste when it gets in front of you to eat.

Often when you look back into history, certain events and moments stand out above the rest. By the time history is made, some of the more mundane details make space for the mysterious and unexplained coincidences. But today, we’re looking at facts, 5 moments in time that were either shaped by the hamburger or affected by it in some way.

The relatively “new” concept of putting a burger patty between two buns is really not a single discovery but more a culmination of discoveries and coincidences. There is no linear direction in which this concept was developed and no single theory as to who, or which group of people the acclaim for the creation of the hamburger should go. What is clear is that the name of the hamburger was certainly inspired by the town of Hamburg, Germany, or Hamburg, New York.

Ok, jumping right in…