When you were younger, you were probably introduced to one of the “big” burger brands from the western world. Maybe their mascot wore a crown, or maybe it was a scary clown and his gang. Either way, you went, you ate, you didn’t question it because, at the time, a burger was a burger and you may, or may not, have received a toy with your “meal” as well..

Somewhere along the way, you grew up and started (maybe) trying to make healthier choices in your life. You, might not have changed brands, but you bought into their new “healthy” menu offerings – so you had the salad, the veggie burger, avoided fried foods at all costs – and went on thinking you were doing a good thing by missing out on all the delicious evil that lurked in every burger.

And you realized that life was boring because, after all, there’s no way that healthy food can be good too, right? You’ve maintained your “healthy” sensibilities and while your friends enjoy their fries, you’ll enjoy – whatever it is that you enjoy. Because that’s the prudent thing to do, right?

Wrong!

 When You Offer Healthy Choices, People Want More Healthy Choices

You see, what’s happened is that, as healthy options began to make their way to menus customers began demanding more healthy choices. But the huge brands weren’t able to keep up, so instead of evolving their menu items and ingredients to reflect a healthier lifestyle, they doubled-down on what they already had, because sometimes (for the bigger brands) it’s easier to market something old than to introduce something new across an entire market.

Of course, at Fuel Shack, we see it differently. From day-one, we’ve placed a focus on serving amazing foods that are made from amazing food. That’s why we:

• Only choose lean cuts of beef and lamb that meet our exacting specifications

• Offer only the freshest lettuce, tomato and other toppings

• Ensure our portions are sufficient and consistent on every visit

When you compare other brands to Fuel Shack, there’s no comparison. You CAN eat a Fuel Shack burger without ruining a diet. You CAN rely on the fact that we only choose the leanest cuts of quality meat and that our toppings are fresh – and grown in Malaysia.

Healthy Food Should Taste Good AND Feel Good Too

Eating a healthy meal at Fuel Shack is easy because we’ve worked hard to create a healthy menu that tastes good too – yet we’ve also worked very hard to create an atmosphere that casual – so you can feel good about the food you eat AND where you eat it.

Oh, and we don’t have any scary clowns or kings with crowns lurking in dark corners. That’s just weird.